What we're about

About C&C Bar Academy

Developed in close collaboration with the British Bar and Pub Association (BBPA), our training courses are designed to champion best practice and quality dispense to increase professionalism across the industry. Our courses will give the licensed trade the knowledge, confidence, and techniques to provide better customer service and experience.


C&C Bar Academy aims to raise the standards of bartending, allowing individuals to delight customers with improved knowledge, consistent quality of dispense and demonstrate best practice. You can expect a range of available courses with lessons designed to develop your professional skills.

Our Mentors

Tennent’s Lager’s master brewer Keith Lugton is celebrating 40 years with the company this year.

Free first use of pictures

photographs by Alan Peebles

Keith Lugton

Keith Lugton is Master Brewer at C&C Group operating from Tennent’s Wellpark Brewery in Glasgow. Keith’s current role is focussed on New Product Development both for C&C Beer and Cider brands, and also for third party customers including contract brewing. He has been a Master Brewer since 1989, having worked in the Brewing Industry since 1977. His career started at the Heriot Brewery in Edinburgh, in 1985 he moved to the Glasgow Brewery.

Keith has held various positions within the business over the years- Brewing Manager, Planning & Supply Manager, Maltings Manager (secondment), Brewing Specialist, Contract Brewing Specialist, He has also spent many years travelling across Europe when the company was owned by Anheuser Busch InBev, contributing to improving brewery performance.

Keith has been involved in the design, commissioning and operation of a new microbrewery in the Magners plant in Clonmel, Ireland. Keith is a Fellow of the Institute of Brewing and Distilling and past Chairman of the Scottish Section of the IBD (2013-2015) and the Incorporated Brewers Guild (1995-1996). He is a member of the Maltsters Association of Great Britain Malt and Barley Committee. He is a past member of the Advisory Board of Management at the International Centre for Brewing and Distilling at the Heriot Watt University in Edinburgh. Over the last 11 years Keith has also been heavily involved in Cider Development both in the UK, Ireland, Italy and the USA. In addition Keith carries out Brand Ambassador Role, hosting tasting events with the Master Brewer both at the brewery and abroad including Singapore, South Korea and Italy. 


Stephen Dickson

Stephen began his career with Tennent’s as an installation and maintenance technician almost 20 years ago and this background has been invaluable to his current role as on trade dispense quality manager. Understanding the technical aspects of how our brands are dispensed coupled with the knowledge he has gained from brewery experts allows Stephen to support our customers in all aspects of dispense.

From supporting our sales and marketing teams to the technical development of our glassware no two days are the same in this role. The most enjoyable part of the job is customer training and Stephen takes great satisfaction in sharing the knowledge he has gained over the years helping our customers improve standards and most importantly consistently providing our consumers a quality pint.


Paul Welsh

Paul started in technical services in 1996 aged 17, following his father into the trade he was draymen before joining dispense. Paul completed a 3 year apprenticeship to become a technical service engineer, before moving into a quality management position in 2015, he has previously been employed by companies such as Britvic, Innserve, Molson Coors and Peroni, before joining Tennent’s in 2018.

Paul’s technical knowledge is vital in assisting and advising our sales teams and customers to help deliver the perfect pint. His job role provides great variety, from offering technical support to even assisting on video adverts. The part Paul loves the most is customer training, enjoying the interaction with people, sharing stories of trade experience and technical knowledge which helps customers to improve consistency and quality.

C&C Group is a leading premium drinks company which manufactures, markets and distributes branded beer, cider, wine, spirits, and soft drinks across the UK and Ireland.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast growing, super-premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. C&C exports its Magners and Tennent’s brands to over 40 countries worldwide.


C&C Group has owned brand and contract manufacturing/packing operations in Co. Tipperary, Ireland and  Glasgow, Scotland.


The no.1 drinks distributor to the UK and Ireland hospitality sectors. Operating under the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group supplies over 35,000 pubs, bars, restaurants and hotels, and is a key route-to-market for major international beverage companies.

C&C Group also has a minority investment in the Admiral Taverns tenanted pub group, which owns over 1,600 pubs across England, Scotland and Wales.

The British Beer and Pub Association is a unifying voice for brewing and pub companies in the UK, from local businesses to larger ones.

We provide a platform for debate on new and existing issues that affect the sector, ensuring that all voices are heard and provide industry leading guidance, specialist insight, research and statistics.

We champion issues that matter to the beer and pub industry. These are causes our members are passionate about; whether it’s promoting beer as the nation’s drink, or campaigning against increases to beer duty and businesses rates that are so damaging to community pubs.

Our members are responsible for 90% of the beer brewed in Britain today and we represent around 20,000 of the country’s pubs. They include international companies, family brewers, managed locals and the nation’s largest tenanted pub estates. It’s a diverse group, but we are passionate about representing, supporting and campaigning for the wellbeing of the beer and pub sector.