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C&C BAR ACADEMY
training for the licensed trade.

Powered by C&C Group and created in collaboration with the BBPA

THERE'S NO BETTER TIME THAN NOW. The essential online TRAINING and development resource for the Licensed Trade.

Get hands-on training from industry experts and sign up for inspiring courses. Powered by C&C Group and created in close collaboration with the British Bar and Pub Association (BBPA), our courses will give you the knowledge and confidence to hone your bar expertise. We’ve got something for everyone, from beginners to bar veterans.

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Our online learning allows the learner to develop their knowledge at their own pace.

keith lugton, master brewer and C&C group liquid innovation manager

About C&C Bar Academy

C&C Bar Academy aims to raise the standards of the licensed trade, allowing individuals to delight customers with improved knowledge, consistent quality of dispense and demonstrate best practice. You can expect a range of available courses with lessons designed to develop your professional skills.

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Two thirds of consumers (66%) would leave a pub or bar if they were served a poor quality draught pint of beer  

(Source: Proof Insight, Sept 2023)

61% of beer-drinkers prefer a beer on draught than from a bottle

(Source: Proof Insight, Sept 2023)

This online learning is a fantastic resource that will support our on trade customers to deliver a quality service.

Stephen Dickson, Dispense Quality Manager

Our impact

Give us 4 weeks and we’ll take you from a fledgling bartender to a master.

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